Coala Saúde
Healthcare, right where school life happens.
We brought a full medical team, doctors, nurses, nutritionists, and psychologists, straight into the school routine. Coala Saúde connected students, families, and educators to real-time care, turning health emergencies into one-minute triage and everyday wellbeing into an ongoing, trusted relationship.
From launch, the strategy reached over 1,000 schools across Brazil and helped scale the company to 84 customers nationwide..
1,000+ schools reached. 150 schools with a dedicated mental health program. 15% platform activation.
What is Coala Saúde?
Coala Saúde is the largest digital health platform for the school environment in Latin America. The Brazilian healthtech connects schools, families, and a multidisciplinary medical team, including doctors, nurses, nutritionists, and psychologists, in real time to support the physical and mental well-being of students and staff.
Key features include:
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On-demand digital care: medical support and rapid triage for school emergencies in under a minute
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Ongoing monitoring: epidemiological control, prevention protocols, and tracking of chronic and mental health conditions
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Real-time connection: linking parents, educators, and administrators with specialized professional guidance
Why we built the Coala Saúde app
With the goal of bringing physical and mental health care into everyday school life, I helped build the Coala Saúde app from the ground up, working on both design strategy and creative direction.
The initial focus was primarily B2B (direct sales to schools), with a complementary B2C communication channel: emails and educational health content sent to families through the schools themselves.
The strategy
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On-the-ground launch: participated in 10 events across 9 Brazilian states, reaching over 1,000 schools with the Coala Saúde app.
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Dedicated mental health product: within that reach, planned and launched the "Mental Health Dedicated For Students" product for 150 schools.
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Customer journey: designed an activation journey connecting email communication and educational content to recurring platform use.
coala:
institutional brand creative
Institutional creative reinforcing Coala Saúde's role as a trusted health partner for schools, humanizing the brand through direct connection between care staff and students.
Results
1000+
reached during the app lauch across Brazil
150
adopted the "Mental Health Dedicated For Students" product
15%
platform activation rate
