What is ProColombia?

ProColombia is Colombia's national trade, investment, and tourism promotion agency, responsible for showcasing the country internationally and attracting visitors, investors, and business partners. Through events and experiential campaigns abroad, ProColombia works to position Colombia as a compelling destination for tourism, trade, and export.

The Concept

A trip to Colombia without leaving the room.

The experience

The booth featured live performances from Colombian cultural characters who invited visitors to interact with the Colombian Jukebox: guests could choose a destination, listen to its music, and see cultural information about that region displayed on screen in real time.

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Beyond the visual and audio experience, the booth served typical Colombian food and drinks, including the country's famous coffee, snacks, and juices, creating a fully sensory experience.