Taking the streets back through movement, health, and community.

“A Rua É Sua” is a nationwide project by Globo created to encourage people to occupy urban spaces through physical activity, well-being, and connection.

In this edition, the idea went beyond simply being in the streets. The goal was to turn the project into a movement that talks about healthier lifestyles while reactivating public spaces as places for people to connect and take care of themselves.

The experience traveled across more than 20 cities in the Federal District, engaging over 5,000 people with a full day of activities for all ages. The program included open fitness classes like zumba and fit dance, kids activities, and health initiatives led by partners, offering quick tests and guidance on healthier habits.

Everything was designed to be adaptable, since the project moved through different cities. The structure, the flow, and the visual elements were created to easily fit different spaces while keeping a consistent experience.

The visual concept brought vibrant colors and playful elements, reflecting lightness, creativity, and the idea of caring for and revitalizing the city.

Another important part of the project was working with local professionals in each city, which helped strengthen the connection with the community and support local ecosystems.