my isaac app

Finance, simplified for the families who trust our schools.

We turned tuition management into a one-tap experience. "Meu Isaac" put every invoice, receipt, and payment option families needed into a single self-service platform, available around the clock, built to earn trust and turn financial stress into peace of mind.

In just three months, families weren't just adopting the product, they were opening our emails, clicking through, and paying on time like never before.

25,000 active users. 334% growth. A 3x jump in email engagement.

What is isaac?

isaac is the largest financial solutions platform built for private schools in Brazil. Through isaac, schools gain access to guaranteed revenue, flexible payment methods, and tuition reconciliation freeing up the time and energy schools would otherwise spend on financial tasks, so they can focus on pedagogy and their students.

Why we built meu isaac

With the goal of improving the lives of families at isaac's partner schools, we created meu isaac:

a B2C self-service platform available 24/7, from computer or mobile, offering:

Tracking of all
tuition payments

Payment receipts
and duplicate installment slips

Self-service negotiation of overdue invoices

The strategy

We planned the entire user journey to build real motivation for families to adopt the product as part of their routine:

CSM as brand ambassador: turned the CSM (isaac's point of contact for each school's day-to-day routine) into the face of the launch.
School as the protagonist: involved each school in the launch, so they were the first to share the news with their financial guardians.
Direct, targeted communication: sent emails and supporting materials straight to financial guardians, in partnership with the schools.

meu isaac:

Product Launch Creative

Launch creative introducing meu isaac to families, showcasing the platform's core features: tracking payments, negotiating overdue installments, and issuing duplicate slips in a few clicks. Designed as part of the go-to-market strategy for meu isaac's B2C product launch.

Results

25,000+

active users within 3 months

334%

platform growth

42%

email open rate (up from 14%)

18%

click-through rate (up from 5%)

65%

of updated invoices paid, avoiding 5,000+ support tickets